Design activism is ‘design thinking, imagination and practice applied knowingly or unknowingly to create a counter-narrative aimed at generating and balancing positive social, institutional, environmental and/or economic change’.
Really very interested in design activism and codesign at the heart of value creation : it joins the ideas voiced by Porter and Kramer’s Shared Value proposition as well as Haque’s Thick Value.
Social value can create economic value
And here is a way of putting it into practice.
See on adc2012.org