London 2012 Olympics: Logo and mascots prove a turn–off – UK – Scotsman.com

Prices for official Olympic souvenirs were cut by up to 80 per cent – even before the Games began. Retailers last week introduced reductions on products with the 2012 logo.

The importance of branding! 

See on www.scotsman.com

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This entry was published on July 30, 2012 at 1:48 pm and is filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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